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Chicagoland Publishing and Tribune Media Services Launch Satisfaction, New Magazine for Baby Boomers; Publishing partners announce executive teamChicago, IL, April 20, 2005 — What are you doing with the rest of your life? That's the question on the minds of America's Baby Boomers—a generation that's approaching a time of life once called retirement. Instead, Boomers see this period opening the door to a more satisfying lifestyle, one that blends new career options, travel, learning, fitness and community service. Aiming to address this growing, dynamic audience's new information needs, two units of Tribune Publishing today announced plans to launch Satisfaction, a magazine designed to help adults age 55 to 64 make the transition to this new stage in life. Satisfaction will be introduced in September of 2005 as a regional magazine serving readers and advertisers in the Chicago metropolitan area. Published six times a year, Satisfaction will be distributed on a controlled-circulation basis and will target the most affluent segments of adults preparing to take the step from full-time work to the next phase of their lives. Satisfaction is published jointly by two business units within Tribune Publishing -- Chicagoland Publishing Co. and Tribune Media Services. The companies also announced the appointment of two key executives who will lead Satisfaction. Mark J. Miller was named Publisher/Editorial Director, while Pat O'Neill was named director of advertising. Satisfaction's controlled circulation of 60,000—copies will be mailed to targeted households and distributed at a limited number of public locations-will provide advertisers with a highly efficient channel by which to reach this highly desirable demographic. The Baby Boom generation is entering a time of new independence and freedom to focus on new pursuits. It's a large, affluent market that controls 77% of U.S. financial assets, has 45% more discretionary spending power than younger consumers, accounts for 80% of luxury travel purchases—and loves splurging on new brands and experiences. Satisfaction will be an indispensable tool that helps readers navigate their new choices. "With its sheer size, affluence and unconventional outlook on life, the Boomer generation has had an unprecedented impact on American society as it moved through infancy, adolescence and adulthood," said Miller. "Satisfaction will meet their information needs as they move through this next stage in life, and provide a highly targeted vehicle for advertisers who want to reach one of the region's most attractive demographic groups." Each edition of Satisfaction will help readers manage their changing leisure, professional and personal needs, with a special focus on information readers can put into action. "The key will be the different perspective of Satisfaction, which will reflect the issues our readers face at a very critical turning point in life," Miller said. "It's about making long-held dreams a reality. When we cover careers, we'll be talking about making the leap to a second or third career or starting a business. When we cover personal finance, we'll be talking about the unique issues around retirement portfolios, real estate issues and estate management that our readers face at this time of life. And when we cover health, we'll be talking about fitness and longevity—how our readers can maximize their quality of life and be able to enjoy new experiences." The range of topics to be covered by Satisfaction include money, travel, real estate, fitness, careers, family & relationships, community involvement and consumer indulgences. Additionally, the magazine will include special guide sections offering local resources listing choices in many of these topical areas. The magazine anticipates support from local, regional and national advertisers. A companion website, www.satisfactionmag.com, will offer visitors access to supplementary content and resources covered in the magazine, along with an archive of previously published articles. About Satisfaction's executive team
Pat O'Neill (advertising@satisfactionmag.com), an 18-year veteran of Tribune Co., has served in a number of key advertising sales, marketing and circulation roles at the Chicago Tribune. Most recently, she spearheaded development and launch of the newspaper's Partnership & Sponsorship Marketing programs, including Subscriber Advantage, a free program available to newspaper subscribers aimed at increasing customer loyalty, growing the newspaper's subscriber base and increasing traffic to www.chicagotribune.com. About Chicagoland Publishing Co.
About Tribune Media Services
Tribune Publishing is the leading U.S. major-market newspaper group, operating 11 daily newspapers: Los Angeles Times; Chicago Tribune; Newsday (Long Island, N.Y.); The Sun (Baltimore); South Florida Sun-Sentinel; Orlando Sentinel; Hartford Courant; The Morning Call (Allentown, Pa.); Daily Press (Newport News, Va.); The Advocate (Stamford, Conn.); and Greenwich Time (Greenwich, Conn.). The group also offers a wide range of targeted publications such as Spanish-language Hoy. In addition, Tribune Publishing includes Tribune Media Services, a leading provider of entertainment listings and content syndication to print and electronic media; Tribune Interactive and Classified; and CLTV, the Chicago region's only 24-hour cable news channel. Investments include CareerBuilder (33% owned), Classified Ventures (29%) and CrossMedia Services (33%). |
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